In the firearms, optics, and accessories industry, all eyes are focused on the upcoming SHOT Show, the industry’s biggest get-together.

For suppliers exhibiting in the Supplier Showcase on January 19 and 20, now is the time to finalize preparations for SHOT.

Since its introduction, the Supplier Showcase has grown into the “Show Within the Show” and become an important resource for exhibiting companies, whether the largest or the smallest on the show floor.

Below, you’ll find a feature on dining options in Vegas from Jade Moldé of the National Shooting Sports Foundation. It’s no secret that the days of great affordability in Vegas are long gone, so getting through a trade show like SHOT on a budget can be daunting.

Hopefully, you’ll find some of Jade’s suggestions fitting nicely into your SHOT budget.

Looking ahead to January, The Supplier Wire will publish weekly starting on Friday, January 9. This is to put the focus on exhibiting suppliers. Use these additional publication dates to announce new services and products; promote booth giveaways; highlight future trade shows your company is attending; and share SHOT Show follow-up.

Over 600 companies exhibit in the Supplier Showcase, but not all of you have taken advantage of promoting your company in The Supplier Wire. Now’s the time to change that. The more visible you are to SHOT Show exhibitors, NSSF member companies, and the engineers, buyers, and product managers in the industry, the better your chances are of building new customer relationships.

The Supplier Wire is your best resource for consistently reaching existing and future customers in this industry, and we want to help you do just that. Take advantage of this and send us the news you want to put in front of those customers.

– Paul Erhardt, Managing Editor, the Outdoor Wire Digital Network