Productiv (getproductiv.com), a leading national third-party logistics (3PL) and fulfillment provider specializing in kitting, contract packaging, and omnichannel fulfillment, today announced the launch of custom gifting services — including on-demand embroidery and premium gift wrapping — for direct-to-consumer (DTC) brands. The new offering enables brands to deliver personalized, retail-quality unboxing experiences directly from Productiv's fulfillment operations, without the cost or complexity of managing in-house specialty packaging.

Meeting the Demand for Personalized Fulfillment

Consumer expectations for branded, personalized packaging have never been higher. For DTC brands competing in a crowded marketplace, the moment of unboxing has become a critical touchpoint for loyalty and social sharing. However, offering embroidery, custom gift wrapping, and personalized inserts at fulfillment scale has historically required significant capital investment or multiple vendor relationships.

Productiv's new custom gifting capabilities consolidate these services under one fulfillment roof — eliminating handoffs, reducing lead times, and enabling brands to activate personalized packaging programs quickly and efficiently.

Productiv assembles more than 30 million kits annually across programs running as many as 100,000 kits per day. The new custom gifting services extend that execution capability into personalization — a category where speed, flexibility, and accuracy are as critical as they are in high-volume assembly.

Custom Gifting Services Now Available

Productiv's expanded value-added services (VAS) suite now includes:

Custom Embroidery: On-demand, in-facility embroidery for apparel, accessories, and soft goods — enabling brands to offer personalized SKUs without pre-embroidering inventory.

Premium Gift Wrapping: Branded and custom gift wrap options executed at the order level, supporting seasonal campaigns, subscription boxes, and gifting programs.

Kitting & Assembly Integration: Custom gifting services are fully integrated into Productiv's existing kitting and assembly workflows, enabling complex multi-component gift sets to be built and shipped in a single operation.

Omnichannel-Ready Fulfillment: Custom gifting capabilities are available across DTC, retail, and marketplace fulfillment channels — ensuring consistent brand presentation wherever orders originate.

Scalable On-Demand Execution: Services are designed to flex with order volume, supporting brands through peak seasons, product launches, and promotional events without minimum order constraints.

"Personalization used to mean a separate vendor, a separate handoff, and added cost, complexity, and lead time. We built our capabilities with partners like Kenna Group specifically to eliminate that. National brands get everything under one roof — one accuracy standard, one point of contact, one set of SLAs — from assembly through the branded unboxing experience." — Paul Baker, CFO, Productiv

Ideal for DTC, Subscription, and Gifting-Forward Brands

Productiv's custom gifting services are purpose-built for brands operating in categories where presentation drives purchase decisions and repeat loyalty, including:

• Apparel & accessories
• Health, beauty & wellness
• Subscription box operators
• Consumer packaged goods (CPG)
• Home goods & lifestyle brands
• Corporate gifting programs

Available Now

As of April 2026, custom gifting services including on-demand embroidery and gift wrapping are available for new and existing Productiv clients at its Dallas and Charlotte fulfillment centers. Brands interested in adding custom gifting to their fulfillment program can contact Productiv directly to discuss program requirements and integration timelines.

Productiv operates nationwide with kitting focused fulfillment centers in Dallas, TX and Charlotte, NC, serving DTC, major retailers, and marketplace brands nationwide.

ABOUT PRODUCTIV: Productiv is the high-performance 3PL built for enterprises and fast-growing brands that can't afford operational bottlenecks. With 20 years of solved problems and processes that compound through continuous improvement across hundreds of millions of orders, Productiv drives speed, compliance, and consistency for omnichannel fulfillment and kitting under one roof.

For brands battling daily to hit delivery windows, maintain accuracy, and keep visibility across inventory — Productiv brings the operational depth, technology infrastructure, and expertise to hit your commitments and keep pace with growth. For enterprise brands seeking a more responsive, tech-capable partner, Productiv offers the execution rigor you expect with the flexibility, direct leadership access, and modern systems you've been missing.

Every Productiv warehouse runs a focused number of client programs — with direct access to expert leadership and operators who know your business, not a shared service desk or a rotating cast of account managers. You don't just get a warehouse — you get two decades of solved problems and the team that solved them, operating as a true extension of your operation.

Our infrastructure is built for data-driven teams — cloud-based WMS, streamlined ERP and shopping cart integrations, in-house EDI, and API-accessible data. From multi-component kit builds and retail-compliant distribution to high-SLA DTC fulfillment, Amazon FBA prep, and complex production workflows — Productiv is the 3PL that pulls you forward.

For more information, visit: getproductiv.com.

CONTACT:
Jessica Jones
Director of Revenue Operations
jjones@getproductiv.com
(919) 810-1908 Mobile